Combining Community News With Direct Mail.
One neighborhood in Auburn, Maine taken at sunrise aboard the Re/Max hotair balloon during the 2005 Great Falls Balloon Festival.
How many homeowners are you reaching with your current forms of marketing? Did you know over 72% of Mainers own their own home? Nobody reaches more Maine homeowners than Turner Publishing, Inc.. This key demographic, (homeowners) comprise more buying power than any other segment of Maine’s population. From swimming pools, to cars, to roofs, windows,vinyl siding and anything in between; no other publication in Maine gives you the ability to reach more homeowners than TPI.
With today’s busy schedules, who has time for a paper everyday? Almost all
of Maine’s daily papers have seen drops of nearly 25% in readership over the
past 20 years. While at the same time, populations in Maine have been growing
to all time highs. With today’s hectic lifestyles and employees working
longer work weeks to make ends meet, the daily paper is no longer a must
read for most people.
Likewise, the never ending increase in free counter dropped publications
have left the marketplace saturated and left advertisers no concrete evidence
in who they are reaching or how many they are reaching.
Turner Publishing, Inc. has taken the best of both worlds and brought them
together. By combining entertaining community news with the power of direct
mail, Turner Publishing, Inc. allows you to reach more homes, more
economically than ever before. In many cases, we have advertising clients
reaching multiple homes for about a penny a piece. Think about it. Your
message, designed, printed and then mailed to someone’s home, for far less
than it would cost you to make a photocopy... even using your own copier,
toner and paper. Best of all, Turner Publishing, Inc. reaches over 130 zip
codes in Central and Western Maine, allowing you to reach more people than
any other daily or weekly publication in the state.
Since 1992, Turner Publishing, Inc. has worked hard to ensure each client gets an advertising plan that is specifically targeted to their needs. Have 3
or 4 locations throughout the state? We can use a variety of our newspapers to reach the areas in which you have locations. Have just one pizza parlor
in a small town? Use just the paper for that town where you are located. This is especially true for smaller rural towns, where advertising in the daily
or weekly paper may mean reaching as little as 8 or 9% of your market and clientele. Compare that to reaching all of your town and your neighboring
towns. Likewise, many of these smaller communities are the areas Maine’s most well-to-do have chosen to live. Breaking away from the hustle of the
city to enjoy Maine’s rural fabric which we feel fortunate to be a part of.
Looking for an even larger audience. Turner Publishing, Inc. reaches all of Lewiston, Auburn, Augusta, Waterville, Winslow, plus the sizable towns and communities of Farmington, Oxford/Norway/South Paris, Lisbon/Lisbon Falls, Rumford/Mexico/Dixfield, Bridgton and Gardiner.
These vibrant, smaller communities, have immense buying power and have strong economic impacts on the state of Maine as a whole. No other
publishing company reaches more homes in more communities than Turner Publishing, Inc.
Best of all, advertisers who start using our publications for the long term, in addition to saving 35% on all advertising and graphic design services, start building that important Top-Of-Mind-Awareness (TOMA) that is difficult to build with a mish-mashed variety of publications and radio or television stations that only 3, 4 or 5% of the population are reading, watching or listening to. Especially in the day and age of the clicker. The monthly repetitive nature of our publications allow you to be in front our your present and future customers, month after month after month. When the moment arises that they need your services or products, your name will be familiar to our readers.
If you are looking for a new and effective marketing solution that doesn’t break
the bank and has the flexibility to work for small and large businesses alike, call
Turner Publishing, Inc. Let us show you how you can start reaching more
people more effectively for less money per home than ever before. It’s no wonder
that TPI is Maine’s fastest growing newspaper company.